Cafe 100, Hilo Hawaii

phone: (808) 935-8683

Mon. - Thur. 6:15am - 8:30pm
Fri. 6:15am - 9:00pm
Sat. 6:15am - 7:30pm

The Loco Moco

The Loco Moco

At Cafe 100, one of the yummies we are known for is our Loco Moco. We sell about 9000 of them every month. There are tour companies and travelers that regularly visit Cafe 100 to experience Loco Moco.  From its humble beginnings in sleepy Hilo, Loco Moco has phenomenally gone national and even global!

What Is It?

The traditional Loco Moco is a meal in a bowl...a helping of rice with a hamburger patty and Hilo-style brown gravy topped with an egg. It’s a simple, tasty and inexpensive breakfast, lunch, dinner or snack.

We offer a lot more than just our basic Loco Moco. We have more than 30 varieties on our menu! Instead of a hamburger patty, we offer different types of meats, chicken, fish and vegetables. There are Doubles and Supers, and your eggs will be cooked just the way you like it. Watch for our seasonal and special occasion Locos too. Or invent one for us...many of you have!

Call our menu hotline at 935-MENU(6368) to hear the special Locos and meals of the day.

History of the Loco Moco

It’s unclear who assembled the first Loco Moco. History suggests that the cheap, easy-to-eat-on-the-go Loco Moco might have been concocted by a hungry customer at either Lincoln Grill or May’s Fountain, both long gone. People then started to request Loco Moco at Cafe 100 and by 1949 it was on our menu. Cafe 100 does not claim to have invented Loco Moco, but we have surely helped to popularize it.

What does the name mean?

Again, this is lost to history but it is possible that it was named after the inventive customer who's nickname was said to have been "Crazy". (Back then in Hilo town, almost every young man had a nickname.) Another notion is that “Loco” was slang for “Groovy” or “Cool” back in the ’40s. Others suggest that "Loco" is merely pidgin English for "Local". In any case, “Moco” was probably tacked on to the name simply because it rhymed with "Loco".

969 Kilauea Avenue • Hilo, Hawaii 96720 | Menu Hotline: 935-MENU
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